The Empire Builders Podcast

#046: Nespresso – 400 Nespresso’s drunk every second

Nespresso, a startup that failed twice before it took off, even though the machines were cheaper, no training was required, and it produced better quality...

#045: KFC – The secret 11 herbs and spices

He never gave up, put crazy miles on his car, promoted and sold Kentucky Fried Chicken (KFC), and worked well into his seventies. 

Dave Young:

Welcome...

#044: James Watt – The marketing story of horsepower

Cars are marketed today using the term horsepower. However, the term was created long before cars. Find out why James Watt invented the term.

Dave...

#043: Fox 40 – From referee to whistle entrepreneur

Ron Foxcroft launched his new business by blowing a whistle to get everyone’s attention. This quick demonstration showed he had solved the problem...

#042: Wrigley’s Origin – You buy the baking powder you get the gum

How the power of premiums created an empire.  Guess what the baking powder was used to sell?

Dave Young:

Welcome to the Empire Builders...